Thursday, 12 August 2010

Salvatore Ferragamo: Shoes from Fairy Tales

Salvatore Ferragamo ...He is a muse to my imaginary being

and this is a short story about him ..
Salvatore Ferragamo's story reads like a fashion fairy tale.
Ferragamo, born in Bonito, Italy, began making shoes when he was nine for his sisters to wear to be confirmed in church. After studying shoemaking in Naples, Ferragamo opened a small shoe store in his parent's home before moving to Boston in 1914 to work in a cowboy boot factory.

He then moved to Hollywood where he began making custom shoes for stars of the day such as Joan Crawford and Gloria Swanson. He returned to Italy in 1927 and officially started his namesake label.

Ferragamo has long been considered a shoe innovator--inventing the wedge heel, shell-shaped sole, the 'invisible' sandal and metal heels. Following his death in 1960, his widow, Wanda, took over the company.